Social Innovation is a force for social change. Social entrepreneurs develop and adopt effective solutions in addressing social needs in various ways, including product, platform, process and policy innovation.

WEDO GLOBAL
Advocating multi-cultural education and providing training and job opportunities for ethnic minority youth to achieve social inclusion
ABOUT
Year Established: 2011
Beneficiaries: Ethnic minorities
http://www.wedoglobal.com | |
WEDO GLOBAL | |
info@wedoglobal.com | |
Cultivating Our City With Cultural Diversity |

SOCIAL ISSUES
- The poverty rate is high among the ethnic minorities. Most of them can only engage in unskilled jobs
- The public have some stereotypes and misunderstanding towards the ethnic minorities
SOCIAL INNOVATION
- Promoting multi-cultural education through community-based cultural tours and workshops
- Empowering local ethnic minority youth as paid Cultural Ambassadors bridging the cultural gaps and reducing and misunderstandings towards people with different cultural backgrounds
EXPECTED SOCIAL IMPACT
![]() | 1,224 participants to join WEDO GLOBAL’s cultural tours to better understand of the needs and situations of ethnic minorities living in Hong Kong |
![]() | 430 hours of multi-cultural workshops and tours to be organised for school and corporate participants on diverse cultures |
![]() | Training and working opportunities to be provided to ethnic minority youth to become cultural ambassadors, which enhance participants’ cultural understanding and achieve social inclusion |
![]() | Job opportunities to be provided for ethnic minority youth and improving their confidence, communication skills and social capitals |
BUSINESS MODEL

PROGRAMME CONTENT
Schools

Discovery Tour to South Asian Communities

Training Workshops

Overseas Cultural Experience
Corporations

Multi-cultural Tours

Team-building Activities

CSR Collaboration